I’ve got the Product Marketing Manager job, now what?

by startupmarketingdiva

Congratulations. You’ve just finished B-school, and have successfully transitioned “from the bench to business” with your new job as Product Marketing Manager / Product Manager. You’re going to be overseeing the development and launch of product or service X at this start-up you’ve joined. It’s your second day at work (because the first day was taken up with HR) and you’re about to go into your first meeting with your new boss. What do you do? What do you need from her to get you off and running in the right direction? Read on.