There’s a lot of news about Twitter these days. Well, more than a lot. We’re essentially drowning on twitter now. But it still has it’s charm if you treat it the way you treat Facebook. Don’t follow everyone on the planet, only your real friends and some celebrities (web or otherwise) to spice things up.
More importantly, how can marketeers benefit from Twitter? By allowing word of mouth to happen on an amplified level. My friend recently posted this tweet [def: a message on Twitter] above and I found it very interesting. Usually, the tweets have references to @friends, but more and more I see references to @products, @brands, or @companies. Anytime someone mentions these things, they’re engaging in word of mouth marketing. As marketeers know, this is best kind of marketing there its. Whether you’re a large company trying to create a presence or a crafts(wo)men looking for an extra source of income, more customers is always good for business.
The best part about Twitter for marketeers is the fact that her tweet was sent out to her 15 followers. So instead of using word of mouth marketing on one person, she did it to 15 people instantly.
I was interested enough and clicked the link to discover a crafty woman selling gourmet soap. Pretty cool. May order it in the future. The reason I’m more inclined to click the link is because I trust this person as a friend and assume that they wouldn’t advertise to me. This is the power of word of mouth advertising. This is the power of Twitter to marketeers.
You can find me on Twitter @joecool79.