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	<title>Rady Marketing Blog</title>
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	<description>From theory to practice</description>
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		<title>Uniquely HP: How to preserve the dominance of a brand</title>
		<link>http://radymarketing.wordpress.com/2010/06/01/uniquely-hp-how-to-preserve-the-dominance-of-a-brand/</link>
		<comments>http://radymarketing.wordpress.com/2010/06/01/uniquely-hp-how-to-preserve-the-dominance-of-a-brand/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 03:07:29 +0000</pubDate>
		<dc:creator>Tom Nuth</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=349</guid>
		<description><![CDATA[By Tom In evaluation of the broad concept of “brand power” one can easily get lost. Companies may begin with a spark of natural intuition for customer need, and therefore invariably become a wild success. However, as companies grow and continue to innovate, intuition alone is insufficient in reaching sustainability and growth. Eventually, the needs [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=349&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Why gold, and does it need any marketing?</title>
		<link>http://radymarketing.wordpress.com/2010/06/01/why-gold-and-does-it-need-any-marketing/</link>
		<comments>http://radymarketing.wordpress.com/2010/06/01/why-gold-and-does-it-need-any-marketing/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 03:06:14 +0000</pubDate>
		<dc:creator>igorrozhkov</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[endowment principle]]></category>
		<category><![CDATA[gold]]></category>
		<category><![CDATA[gold history]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=347</guid>
		<description><![CDATA[By Igor &#8220;Mr. Gold doesn&#8217;t give more time &#8230; or second chances&#8221; Ms. Lilly Walker (Revolver (2005), Guy Ritchie) We are what we eat, and we eat pork bellies, live cattle, corn, coffee and sugar. We do not eat gold, and do not even burn it, like we do gas, oil or timber. And yet, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=347&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2010/06/01/why-gold-and-does-it-need-any-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>The Death of Commoditization. The Birth of the Small Business</title>
		<link>http://radymarketing.wordpress.com/2009/10/20/the-death-of-commoditization-the-birth-of-the-small-business/</link>
		<comments>http://radymarketing.wordpress.com/2009/10/20/the-death-of-commoditization-the-birth-of-the-small-business/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 07:37:54 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=337</guid>
		<description><![CDATA[In today's society, there is the belief that "free is good." I have this belief as well, but I do think there are times when the saying isn't always true. A situation that stands out for me is new products in the marketplace. When you see or hear about a product from a friend, in the news, or by any other means, what you're hearing a someone's invention. It is something they (the company) created by trying to understand their customer (often themselves) and making a product that serves their customer. That is the essence of new product development.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=337&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/10/20/the-death-of-commoditization-the-birth-of-the-small-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Free!</media:title>
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			<media:title type="html">Light Bulb</media:title>
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			<media:title type="html">Toilet Paper</media:title>
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			<media:title type="html">Broken Bulb</media:title>
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		<item>
		<title>An iPhone without Contracts</title>
		<link>http://radymarketing.wordpress.com/2009/09/25/an-iphone-without-contracts/</link>
		<comments>http://radymarketing.wordpress.com/2009/09/25/an-iphone-without-contracts/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 07:04:59 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Sprint]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=326</guid>
		<description><![CDATA[What were here to talk about is how to get the best smartphone on the best network, today. We've already determined the best smartphone is the iPhone.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=326&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/09/25/an-iphone-without-contracts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sprint</media:title>
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		<item>
		<title>Facebook is Your New Desktop</title>
		<link>http://radymarketing.wordpress.com/2009/08/08/facebook-is-your-new-desktop/</link>
		<comments>http://radymarketing.wordpress.com/2009/08/08/facebook-is-your-new-desktop/#comments</comments>
		<pubDate>Sun, 09 Aug 2009 02:10:19 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=316</guid>
		<description><![CDATA[With the massive growth in social gaming over the past 12 months, I felt it was necessary to get some first hand experience on what makes these games so successful. Though I'm still studying the space, one takeaway from the experience was Facebook's design to become your new desktop.

What do I mean by this? Just look at these two pictures. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=316&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/08/08/facebook-is-your-new-desktop/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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			<media:title type="html">FacebookDesktop</media:title>
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			<media:title type="html">xpDesktop</media:title>
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		<item>
		<title>The Back Up Phone</title>
		<link>http://radymarketing.wordpress.com/2009/06/22/the-back-up-phone/</link>
		<comments>http://radymarketing.wordpress.com/2009/06/22/the-back-up-phone/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 06:21:09 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[palm]]></category>
		<category><![CDATA[pre]]></category>
		<category><![CDATA[pricing strategy]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=311</guid>
		<description><![CDATA[I recently went to Cincinnati to visit my family for vacation. While I was out there, I drove over to Paramount's Kings Island to enjoy the roller coasters. What I didn't expect at the park was to loose my phone on the very first ride. My iPhone. My personal assistant, phone book, calendar, and primary channel for communication.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=311&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/06/22/the-back-up-phone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<item>
		<title>Extending the h-index to Twitter</title>
		<link>http://radymarketing.wordpress.com/2009/05/28/extending-the-h-index-to-twitter/</link>
		<comments>http://radymarketing.wordpress.com/2009/05/28/extending-the-h-index-to-twitter/#comments</comments>
		<pubDate>Fri, 29 May 2009 04:21:37 +0000</pubDate>
		<dc:creator>startupmarketingdiva</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Channels]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[h-index]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=290</guid>
		<description><![CDATA[by startupmarketingdiva Recently, I became a Tweeter.   Cool stuff.  And being the quintessential scientist that I am &#8211; a practitioner of the scientific method and strong inference, I like to collect and analyze data.  So, I began thinking about Twitter metrics and analytics. Here are the basic key Twitter metrics to consider:  Number of followers, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=290&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/05/28/extending-the-h-index-to-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">startupmarketingdiva</media:title>
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		<item>
		<title>Use of new media in regulated industries</title>
		<link>http://radymarketing.wordpress.com/2009/05/28/use-of-new-media-in-regulated-industries/</link>
		<comments>http://radymarketing.wordpress.com/2009/05/28/use-of-new-media-in-regulated-industries/#comments</comments>
		<pubDate>Fri, 29 May 2009 04:20:50 +0000</pubDate>
		<dc:creator>startupmarketingdiva</dc:creator>
				<category><![CDATA[Bio-tech]]></category>
		<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Channels]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Regulated Industries]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=294</guid>
		<description><![CDATA[by startupmarketingdiva Since my last post on “the future of Social Media Marketing in Pharma,” I’ve seen quite a few conversations pop up around this topic and started ‘listening’ to them.  Here’s the scoop: There’s a great blog on pharma and healthcare at Dose of Digital.  Check out some of the archived posts on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=294&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/05/28/use-of-new-media-in-regulated-industries/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">startupmarketingdiva</media:title>
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		<item>
		<title>Self-Segmentation</title>
		<link>http://radymarketing.wordpress.com/2009/04/22/self-segmentation/</link>
		<comments>http://radymarketing.wordpress.com/2009/04/22/self-segmentation/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 22:15:05 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[consumer segmentation]]></category>
		<category><![CDATA[Michael Fassnacht]]></category>
		<category><![CDATA[self-segmentation]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=285</guid>
		<description><![CDATA[Michael Fassnacht wrote a strong piece for AdAge about the rise of self-segmentation in marketing.  His premise points to three cultural shifts that mitigate the impact of traditional consumer segmentation.  Paramount among these are that consumers are moving between segments.  And if consumers are dynamic, moving ever more easily between segments, the onus is on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=285&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/04/22/self-segmentation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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		<title>Why Marketeers are Excited about Twitter</title>
		<link>http://radymarketing.wordpress.com/2009/04/21/why-marketeers-are-excited-about-twitter/</link>
		<comments>http://radymarketing.wordpress.com/2009/04/21/why-marketeers-are-excited-about-twitter/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 08:12:15 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=280</guid>
		<description><![CDATA[by joseph.young.2009 There&#8217;s a lot of news about Twitter these days. Well, more than a lot. We&#8217;re essentially drowning on twitter now. But it still has it&#8217;s charm if you treat it the way you treat Facebook. Don&#8217;t follow everyone on the planet, only your real friends and some celebrities (web or otherwise) to spice [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=280&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/04/21/why-marketeers-are-excited-about-twitter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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			<media:title type="html">twitter_for_marketeers</media:title>
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		<item>
		<title>The Real Green Economy</title>
		<link>http://radymarketing.wordpress.com/2009/04/14/the-real-green-economy/</link>
		<comments>http://radymarketing.wordpress.com/2009/04/14/the-real-green-economy/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 16:35:42 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=278</guid>
		<description><![CDATA[Last week, MediaPost ran an article about the double-digit increase in the home gardening sector.  This is a bright spot, but not altogether unexpected given the seismic cultural shifts toward self-sufficiency, consumer basics, and spending more time at home. What is interesting is how quickly companies are jumping on this bandwagon.  Last night, Home Depot [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=278&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/04/14/the-real-green-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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			<media:title type="html">campbell-0414bjpg</media:title>
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		<item>
		<title>Making &#8220;Top Videos&#8221; Better</title>
		<link>http://radymarketing.wordpress.com/2009/04/06/making-top-videos-better/</link>
		<comments>http://radymarketing.wordpress.com/2009/04/06/making-top-videos-better/#comments</comments>
		<pubDate>Mon, 06 Apr 2009 07:22:08 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[New Product Development]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=272</guid>
		<description><![CDATA[I was recently watching the "Top Videos" feature/widget on ESPN recently and thought 2 things. First, the widget has achieved the same functionality as watching SportsCenter on TV.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=272&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/04/06/making-top-videos-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Apple&#8217;s New Closed System</title>
		<link>http://radymarketing.wordpress.com/2009/03/16/apples-new-closed-system/</link>
		<comments>http://radymarketing.wordpress.com/2009/03/16/apples-new-closed-system/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 07:43:28 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[closed system]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=266</guid>
		<description><![CDATA[For all the talk about how revolutionary Apple is and how draconian Microsoft is, I find it a bit interesting that Apple has managed to turned headphones into a closed system. With their latest version of the iPod Shuffle, Apple has made headphones something that you have to buy from Apple directly, or from authorized accessory manufacturers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=266&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/03/16/apples-new-closed-system/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>What&#8217;s the future of Social Media Marketing in Pharma?</title>
		<link>http://radymarketing.wordpress.com/2009/02/25/whats-the-future-of-social-media-marketing-in-pharma/</link>
		<comments>http://radymarketing.wordpress.com/2009/02/25/whats-the-future-of-social-media-marketing-in-pharma/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 04:59:42 +0000</pubDate>
		<dc:creator>startupmarketingdiva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=249</guid>
		<description><![CDATA[by startupmarketingdiva There&#8217;s clearly been much written and discussed in recent months about SMM.  This new marketing option is making a big splash among marketers of consumer products in the hi-tech, food, and entertainment industries and the like.  For example, see previous blog posts on Jack In The Box by my fellow blogger Joe Young. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=249&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/02/25/whats-the-future-of-social-media-marketing-in-pharma/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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		<title>Don&#8217;t touch that Dial!</title>
		<link>http://radymarketing.wordpress.com/2009/02/25/dont-touch-that-dial/</link>
		<comments>http://radymarketing.wordpress.com/2009/02/25/dont-touch-that-dial/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 04:58:46 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Pricing]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=218</guid>
		<description><![CDATA[by forrestsloan Why recap what&#8217;s perfectly stated? &#8220;LiveScience.com reports that a new study shows that people who touch an item at a store are more likely to not only buy an item, but pay more for it.&#8221; For more details, check out this article. Posted in Consumer Behavior, Pricing<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=218&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/02/25/dont-touch-that-dial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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		<title>On Target</title>
		<link>http://radymarketing.wordpress.com/2009/02/25/on-target/</link>
		<comments>http://radymarketing.wordpress.com/2009/02/25/on-target/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 04:58:19 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[purchasing decisions]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=216</guid>
		<description><![CDATA[by forrestsloan The Target commercials &#8220;Brand New Day&#8221; are spot-on when it comes to understanding the new houshold economics. They get that every purchase is now a serious economic decision so the benefits have to be front and center.  This goes for everything, no matter how basic.  Nowadays, a $9.99 DVD purchase and a $2.99 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=216&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/02/25/on-target/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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		<title>Holiday Retail Fallout Part 1:  &#8220;Spirit&#8221; vs. &#8220;Present&#8221;</title>
		<link>http://radymarketing.wordpress.com/2009/02/25/holiday-retail-fallout-part-1-spirit-vs-present/</link>
		<comments>http://radymarketing.wordpress.com/2009/02/25/holiday-retail-fallout-part-1-spirit-vs-present/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 04:57:16 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=210</guid>
		<description><![CDATA[by forrestsloan Looks like the ghost of Christmas Present is just that, a ghost. MediaPost ran an interesting article about the most popular search keywords this holiday.  Last year, the #1 search was &#8220;Christmas present,&#8221; with &#8220;Christmas shopping&#8221; coming in at #4.  This year, the top search was for &#8220;Santa letter,&#8221; followed by &#8220;Christmas wish list,&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=210&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/02/25/holiday-retail-fallout-part-1-spirit-vs-present/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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		<title>Using Blogs for PR</title>
		<link>http://radymarketing.wordpress.com/2009/02/20/using-blogs-for-pr/</link>
		<comments>http://radymarketing.wordpress.com/2009/02/20/using-blogs-for-pr/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 05:30:14 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[marcomm]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=244</guid>
		<description><![CDATA[Businesses usually use their blogs for product announcements and company culture posts. But the power of the blog is far stronger than those uses.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=244&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/02/20/using-blogs-for-pr/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<title>Apple Feats</title>
		<link>http://radymarketing.wordpress.com/2009/02/19/apple-feats/</link>
		<comments>http://radymarketing.wordpress.com/2009/02/19/apple-feats/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 10:01:38 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[ideation]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=239</guid>
		<description><![CDATA["Apple Feats is an achievment system for developers of iPhone and iPod Touch applications.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=239&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/02/19/apple-feats/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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			<media:title type="html">apple-feats</media:title>
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		<title>How Dell will Revolutionize the Mobile Industry</title>
		<link>http://radymarketing.wordpress.com/2009/02/06/how-dell-will-revolutionize-the-mobile-industry/</link>
		<comments>http://radymarketing.wordpress.com/2009/02/06/how-dell-will-revolutionize-the-mobile-industry/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 08:06:36 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[JIT manufacturing]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=221</guid>
		<description><![CDATA[by joseph.young.2009 I was reading one of my preferred blogs and came across some news that Dell is trying to decide between Windows Mobile and Android for a potential mobile device.One quote that tipped me off was &#8220;SAI also heard that the device would focus on &#8216;customization,&#8217; whatever that means&#8221; &#8211; MG Siegler &#8220;Customization&#8221; means [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=221&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/02/06/how-dell-will-revolutionize-the-mobile-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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			<media:title type="html">tmobile-g1</media:title>
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		<title>Social Media Marketing (SMM) Done Right: Jack in the Box</title>
		<link>http://radymarketing.wordpress.com/2009/02/05/social-media-marketing-smm-done-right-jack-in-the-box/</link>
		<comments>http://radymarketing.wordpress.com/2009/02/05/social-media-marketing-smm-done-right-jack-in-the-box/#comments</comments>
		<pubDate>Thu, 05 Feb 2009 09:23:30 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[SMM]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=225</guid>
		<description><![CDATA[by joseph.young.2009 Watching the Jack in the Box Superbowl ad seemed regular enough. A cliffhanger ad with a website URL as the call to action. Nothing special. But going to the website, you recognize that they&#8217;ve done something great with it. They&#8217;ve taken advantage of social media tools to make the site feel more authentic [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=225&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/02/05/social-media-marketing-smm-done-right-jack-in-the-box/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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		<title>Brands Through Time</title>
		<link>http://radymarketing.wordpress.com/2009/01/05/brands-through-time/</link>
		<comments>http://radymarketing.wordpress.com/2009/01/05/brands-through-time/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 08:13:28 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=199</guid>
		<description><![CDATA[by joseph.young.2009 In the process of my recent move, I came across some products that have survived several decades on the market. It was interesting to see these products still in the market and the changes that have occured. The first product is Windex, a liquid based glass cleaner. I assure you that the fluid [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=199&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2009/01/05/brands-through-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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			<media:title type="html">img_0627</media:title>
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			<media:title type="html">img_0628</media:title>
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		<title>Stumbled Upon Sites</title>
		<link>http://radymarketing.wordpress.com/2008/12/16/stumbled-upon-sites/</link>
		<comments>http://radymarketing.wordpress.com/2008/12/16/stumbled-upon-sites/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 08:16:06 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Start-up]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=190</guid>
		<description><![CDATA[by joseph.young.2009 I ran into a bunch of new and exciting website links. I thought I&#8217;d share them with everyone who doesn&#8217;t already have their day filled with next generation business news. Here goes&#8230; http://startup.partnerup.com/ All about startups, entrepreneurs, and small business. All the time. http://truemors.nowpublic.com/ A rumor spreading website. http://www.tilzy.tv/rex-sorgatzs-im-just-sayin-aims-to-be-diggnation-for-girls.htm Online webisodes blog. I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=190&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/12/16/stumbled-upon-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
		</media:content>

		<media:content url="http://startup.partnerup.com/wp-content/uploads/2008/06/megan_final.jpg" medium="image">
			<media:title type="html">Megan Dorn</media:title>
		</media:content>

		<media:content url="http://cdn.truemors.com/blog/images/truemors.gif" medium="image">
			<media:title type="html">Truemors</media:title>
		</media:content>

		<media:content url="http://www.tilzy.tv/wp-content/themes/TilzyNew/images/tilzy.png" medium="image">
			<media:title type="html">tilzy.tv</media:title>
		</media:content>

		<media:content url="http://images.vimeo.com/11/38/96/113896403/113896403_300.jpg" medium="image">
			<media:title type="html">Im Just Saying</media:title>
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		<title>Creating a Logo that Prints</title>
		<link>http://radymarketing.wordpress.com/2008/12/15/creating-a-logo-that-prints/</link>
		<comments>http://radymarketing.wordpress.com/2008/12/15/creating-a-logo-that-prints/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 06:45:09 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Communication]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=193</guid>
		<description><![CDATA[by joseph.young.2009 I haven&#8217;t come across this material in any of my courses (I haven&#8217;t taken Marketing Communication with Professor Gneezy yet), but I have run into it recently when the company I work for decided it was time to rebrand. We were coming up with a new logo because the old brand looked old, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=193&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/12/15/creating-a-logo-that-prints/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">img_0531</media:title>
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		<title>Did you Hulu it?</title>
		<link>http://radymarketing.wordpress.com/2008/11/17/did-you-hulu-it/</link>
		<comments>http://radymarketing.wordpress.com/2008/11/17/did-you-hulu-it/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 06:19:23 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[New Product Development]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=188</guid>
		<description><![CDATA[by joseph.young.2009 Two things recently happened to me relating to Hulu. The first happened last night when I was talking to a classmate at Rady about the most recent episode of The Office, and a funny bit about &#8220;microgement.&#8221; The gist of the conversation went as follows: Joseph, it sounded like Jim just messed up [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=188&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/11/17/did-you-hulu-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<media:content url="http://upload.wikimedia.org/wikipedia/en/thumb/7/76/Hulu_logo.svg/145px-Hulu_logo.svg.png" medium="image">
			<media:title type="html">Hulu!</media:title>
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		<title>Play Conference and New Business</title>
		<link>http://radymarketing.wordpress.com/2008/11/15/play-conference-and-new-business/</link>
		<comments>http://radymarketing.wordpress.com/2008/11/15/play-conference-and-new-business/#comments</comments>
		<pubDate>Sat, 15 Nov 2008 20:20:16 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Start-up]]></category>
		<category><![CDATA[entrepreneurship]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=186</guid>
		<description><![CDATA[by joseph.young.2009 Attending the Play Conference at UC Berkeley brought about a key insight about business school that ties in to the new way of thinking. Intelligence is moving away from knowledge and moving towards algorithms. Growing up in a Google world, people learn about information via tools rather than concrete facts. A growing population [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=186&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/11/15/play-conference-and-new-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<media:content url="http://www.playconference.org/img/logo_play.png" medium="image">
			<media:title type="html">Haas Play Conference</media:title>
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	</item>
		<item>
		<title>Creating a Brand Ecosystem</title>
		<link>http://radymarketing.wordpress.com/2008/11/09/creating-a-brand-ecosystem/</link>
		<comments>http://radymarketing.wordpress.com/2008/11/09/creating-a-brand-ecosystem/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 02:47:16 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=184</guid>
		<description><![CDATA[by joseph.young.2009 A brand (or business) ecosystem allows customers to live in your brand constantly transitioning from product to product or service to service, or a hybrid of the two. Here are some examples. Microsoft Windows and Office keep your productivity in the Microsoft brand. Moving between the different applications, Word, Outlook, Excel allow you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=184&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/11/09/creating-a-brand-ecosystem/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<media:content url="http://www.provenmodels.com/files/275bbe71b16e785592492beab4d87964/business-ecosystem-actors.gif" medium="image">
			<media:title type="html">Business Ecosystems</media:title>
		</media:content>
	</item>
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		<title>Great Social Marketing Primer</title>
		<link>http://radymarketing.wordpress.com/2008/11/03/great-social-marketing-primer/</link>
		<comments>http://radymarketing.wordpress.com/2008/11/03/great-social-marketing-primer/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 08:02:53 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=178</guid>
		<description><![CDATA[by joseph.young.2009 If you&#8217;re new to social marketing or are a veteran, this is one of the best presentations I&#8217;ve heard about the new channel for marketing. Very honest and accurate video. Professor Karsten covered this material for an entire session during Research for Marketing Decisions course, but this is a great complement. Posted in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=178&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/11/03/great-social-marketing-primer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<media:content url="http://radymarketing.files.wordpress.com/2008/11/dmm.jpg" medium="image">
			<media:title type="html">dmm</media:title>
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		<title>Motion Pictures Copying Video Games</title>
		<link>http://radymarketing.wordpress.com/2008/10/26/motion-pictures-copying-video-games/</link>
		<comments>http://radymarketing.wordpress.com/2008/10/26/motion-pictures-copying-video-games/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 07:56:21 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=174</guid>
		<description><![CDATA[by joseph.young.2009 Those of us hitting our thirties and forties (men mostly) have grown up with two things: video games and motion pictures. By motion pictures I mean television and movies. And by video games, I mean the stuff on the NES (Nintendo Entertainment System) and SNES (Super NES). Back in the SNES days, I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=174&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/10/26/motion-pictures-copying-video-games/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<media:content url="http://www.ugo.com/movies/exclusive-star-trek-photo/images/entries/image_splash.jpg" medium="image">
			<media:title type="html">new Star Trek</media:title>
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		<title>Presidential Brand Personalities</title>
		<link>http://radymarketing.wordpress.com/2008/10/25/presidential-brand-personalities/</link>
		<comments>http://radymarketing.wordpress.com/2008/10/25/presidential-brand-personalities/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 07:50:07 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[brand personalities]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=165</guid>
		<description><![CDATA[by forrestsloan Advertising Age ran an interesting, albeit light, article about Obama vs. McCain as brand personalities.  I suspect that the survey itself is deeply flawed (if they provided the brands under consideration, they de facto shrank the consideration set and prejudiced the answers) but it&#8217;s still a good illustration of the brand personality concept. Posted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=165&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/10/25/presidential-brand-personalities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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		<media:content url="http://adage.com/images/bin/image/photo/bmw080706.jpg" medium="image">
			<media:title type="html">Is this McCain or Obama?</media:title>
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		<title>Innovating in Established Markets: Candy Buckets</title>
		<link>http://radymarketing.wordpress.com/2008/10/23/innovating-in-established-markets-candy-buckets/</link>
		<comments>http://radymarketing.wordpress.com/2008/10/23/innovating-in-established-markets-candy-buckets/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 06:55:54 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=167</guid>
		<description><![CDATA[by joseph.young.2009 With Halloween around the corner, I thought I&#8217;d treat our readers to a new segment. I get really excited about innovation. I guess that&#8217;s why I work in the technology sector. But innovation is more than Web 2.0 and Software-as-a-Service. It&#8217;s about finding a solution to a problem, new or old. It&#8217;s always [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=167&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/10/23/innovating-in-established-markets-candy-buckets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<media:content url="http://www.globalwarmingart.com/images/thumb/d/d9/Incandescent_Light_Bulb.png/300px-Incandescent_Light_Bulb.png" medium="image">
			<media:title type="html">www.globalwarmingart.com</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3178/2968969470_f95f59b22d_o.jpg" medium="image">
			<media:title type="html">Elmo Candy Bucket</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3158/2968969520_6c43502904_o.jpg" medium="image">
			<media:title type="html">Elmo Candy Bucket Open</media:title>
		</media:content>
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		<item>
		<title>The Smear Campaign&#8230; Between Apple and Microsoft</title>
		<link>http://radymarketing.wordpress.com/2008/10/20/the-smear-campaign-between-apple-and-microsoft/</link>
		<comments>http://radymarketing.wordpress.com/2008/10/20/the-smear-campaign-between-apple-and-microsoft/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 19:27:34 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=160</guid>
		<description><![CDATA[by joecool79 If you haven&#8217;t seen the newest Apple commercials, you should take a look. The tired method of comparing a Mac to a PC is getting a bit dirty. Apple&#8217;s recent campaigns have been a direct attack on Microsoft. In response, Microsoft created a campaign to illustrate that PC users are not just old, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=160&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/10/20/the-smear-campaign-between-apple-and-microsoft/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<title>Video Games as Advertising Channels is Here</title>
		<link>http://radymarketing.wordpress.com/2008/10/16/video-games-as-advertising-channels-is-here/</link>
		<comments>http://radymarketing.wordpress.com/2008/10/16/video-games-as-advertising-channels-is-here/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 22:17:31 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=158</guid>
		<description><![CDATA[by joecool79 With the election less than 3 weeks away, the media blitz to create political awareness and convincing is in full swing. Traditionally this is through print, radio, television. You know, the traditional mediums. In 2004, advertising on the web was the hot thing. Howard Dean&#8217;s grassroots campaign saw plenty of banner ads. But [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=158&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/10/16/video-games-as-advertising-channels-is-here/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/23214275e5e829759d56fc359832c288?s=96&#38;d=&#38;r=G" medium="image">
			<media:title type="html">joseph.young.2009</media:title>
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		<media:content url="http://img.thesun.co.uk/multimedia/archive/00617/mainobama_617218a.jpg" medium="image">
			<media:title type="html">Its in the Game</media:title>
		</media:content>
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		<title>HP as a Jump-Start for Start-ups</title>
		<link>http://radymarketing.wordpress.com/2008/09/24/hp-as-a-jump-start-for-start-ups/</link>
		<comments>http://radymarketing.wordpress.com/2008/09/24/hp-as-a-jump-start-for-start-ups/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 03:31:52 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[promotional contest]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=154</guid>
		<description><![CDATA[by forrestsloan For the last year, Hewlett-Packard has been fleshing out its brand with its &#8220;What do you have to say?&#8221; campaign. So far it has positioned HP&#8217;s hardware as tools for self-expression. Competitively, this encroaches on Apple&#8217;s position in the personal computer space and elicits comparisons. Not a bad move to be the PC [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=154&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/09/24/hp-as-a-jump-start-for-start-ups/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/99b7bc6223a4a2846c3d20e9bf931483?s=96&#38;d=&#38;r=G" medium="image">
			<media:title type="html">forrestsloan</media:title>
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		<media:content url="http://forrestsloan.files.wordpress.com/2008/09/hp9243.jpg" medium="image">
			<media:title type="html">hp9243</media:title>
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		<title>Why Atari will Succeed</title>
		<link>http://radymarketing.wordpress.com/2008/09/19/why-atari-will-succeed/</link>
		<comments>http://radymarketing.wordpress.com/2008/09/19/why-atari-will-succeed/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 18:39:32 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital distribution]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=129</guid>
		<description><![CDATA[by joecool79 Reading about the Phil Harrison interview yesterday, anyone in the game industry would see Atari&#8216;s forward thinking strategy. The focus of the company moving forward will be based on digital distribution and new media (Facebook, iPhone, etc). Contrast this with the strategy of Gamestop and parts of EA, and you can tell why [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=129&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/09/19/why-atari-will-succeed/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<media:content url="http://lastshepard.files.wordpress.com/2008/05/800px-atari-logosvg.png" medium="image">
			<media:title type="html">Atari</media:title>
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		<title>Wall Street and your 2009 marketing strategy</title>
		<link>http://radymarketing.wordpress.com/2008/09/18/wall-street-and-your-2009-marketing-strategy/</link>
		<comments>http://radymarketing.wordpress.com/2008/09/18/wall-street-and-your-2009-marketing-strategy/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 03:09:03 +0000</pubDate>
		<dc:creator>Mike Harris</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[2009 strategic plans]]></category>
		<category><![CDATA[marketing risks]]></category>
		<category><![CDATA[marketing strategy tips]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=124</guid>
		<description><![CDATA[by harconllc Based on current Wall Street and general economic trends, many of us will need to take a closer look at the business strategies we developed or re-confirmed this year. What potential risks have we overlooked? In business, strategy must address any change in trends that affects our industry. The more significant the trend, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=124&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/09/18/wall-street-and-your-2009-marketing-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/3af74cf411fc34f385f378a613f51c2e?s=96&#38;d=&#38;r=G" medium="image">
			<media:title type="html">harconllc</media:title>
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		<title>Android = Windows 3.1; Apple Inc. = Apple Computer Inc.</title>
		<link>http://radymarketing.wordpress.com/2008/09/16/android-windows-31-apple-inc-apple-computer-inc/</link>
		<comments>http://radymarketing.wordpress.com/2008/09/16/android-windows-31-apple-inc-apple-computer-inc/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 16:38:07 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Operating Systems]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=120</guid>
		<description><![CDATA[by joecool79 For those who haven&#8217;t already realized it yet, Android will be the next Windows 3.1. Aka, the dominant operating system on a platform (mobile). People are claiming that the OS X iPhone will be the next major OS for mobile because the iPhone/iPod touch have such great user experiences now. The only problem [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=120&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/09/16/android-windows-31-apple-inc-apple-computer-inc/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<title>Content is King Regardless of Medium</title>
		<link>http://radymarketing.wordpress.com/2008/09/16/content-is-king-regardless-of-medium/</link>
		<comments>http://radymarketing.wordpress.com/2008/09/16/content-is-king-regardless-of-medium/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 16:37:31 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=118</guid>
		<description><![CDATA[by joecool79 If you ever follow the video game industry, there&#8217;s a saying going around these days, &#8220;Content is King.&#8221; For the past 10 years, technology has been what drives the games industry. The reach to get the most realistic environment for your story became what drove the industry. Nowadays we&#8217;re close enough. There are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=118&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/09/16/content-is-king-regardless-of-medium/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<title>TechCrunch50 &#8211; Differentiation in the DemoPit</title>
		<link>http://radymarketing.wordpress.com/2008/09/13/techcrunch50-differentiation-in-the-demopit/</link>
		<comments>http://radymarketing.wordpress.com/2008/09/13/techcrunch50-differentiation-in-the-demopit/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 00:59:18 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[tech start-ups]]></category>
		<category><![CDATA[TechCrunch50]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=114</guid>
		<description><![CDATA[by forrestsloan They billed it as the Sundance of tech conferences and they didn&#8217;t disappoint.  At least twice during TechCrunch50, I thought to myself, &#8220;Wow.  I just witnessed history being made.&#8221; (That distinction goes toSwype and tonchidot which, I swear, was straight out of Minority Report.) But for those tech companies that weren&#8217;t showcased on stage [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=114&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/09/13/techcrunch50-differentiation-in-the-demopit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
		</media:content>

		<media:content url="http://forrestsloan.files.wordpress.com/2008/09/img_3714.jpg?w=300" medium="image">
			<media:title type="html">TechCrunch50 demo-pit</media:title>
		</media:content>
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		<item>
		<title>Why the iPhone/iPod Touch will Succeed as a Gaming Platform</title>
		<link>http://radymarketing.wordpress.com/2008/09/10/why-the-iphoneipod-touch-will-succeed-as-a-gaming-platform/</link>
		<comments>http://radymarketing.wordpress.com/2008/09/10/why-the-iphoneipod-touch-will-succeed-as-a-gaming-platform/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 02:49:39 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Product Development]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=110</guid>
		<description><![CDATA[by joecool79 Most readers by now have read or heard about the new iPod Nano 4G and the iPod Touch 2D. It&#8217;s kind of hard to miss with the blogosphere buzzing like a bee waiting for Queen Bee Steve Jobs to announce what product you will want next and how it will revolutionize your life. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=110&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/09/10/why-the-iphoneipod-touch-will-succeed-as-a-gaming-platform/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<title>Network Marketing as a Business</title>
		<link>http://radymarketing.wordpress.com/2008/08/29/network-marketing-as-a-business/</link>
		<comments>http://radymarketing.wordpress.com/2008/08/29/network-marketing-as-a-business/#comments</comments>
		<pubDate>Sat, 30 Aug 2008 03:23:38 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=106</guid>
		<description><![CDATA[by joecool79 In the past year, I have been invited and attended two network marketing events. For those unfamiliar with network marketing, it is often referred to as a &#8220;pyramid scheme&#8221; or &#8220;multi-level marketing.&#8221; Most recently, I heard it described as &#8220;empire building.&#8221; Regardless of what you call it, here are the things I&#8217;ve identified [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=106&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/08/29/network-marketing-as-a-business/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<title>Microsoft&#8217;s new brand character is&#8230;a middle-aged guy from the 90&#8242;s?</title>
		<link>http://radymarketing.wordpress.com/2008/08/22/microsofts-new-brand-character-isa-middle-aged-guy-from-the-90s/</link>
		<comments>http://radymarketing.wordpress.com/2008/08/22/microsofts-new-brand-character-isa-middle-aged-guy-from-the-90s/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 21:19:47 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand character]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Mac vs. PC]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Vista]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=101</guid>
		<description><![CDATA[by forrestsloan Yesterday, Microsoft announced a $300 million dollar Windows advertising campaign intended to boost the brand perception of its beleaguered Vista operating system.  This is surely counterprogramming to Apple&#8217;s highly successful Mac vs. PC ads which feature John Hodgman as the frumpy, stuffy, middle-aged personification of PC (i.e. Microsoft and Windows). Their new brand [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=101&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/08/22/microsofts-new-brand-character-isa-middle-aged-guy-from-the-90s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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		<title>What&#8217;s in a Name?</title>
		<link>http://radymarketing.wordpress.com/2008/08/21/whats-in-a-name/</link>
		<comments>http://radymarketing.wordpress.com/2008/08/21/whats-in-a-name/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 17:13:53 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[names]]></category>
		<category><![CDATA[tech companies]]></category>
		<category><![CDATA[Virgin]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=97</guid>
		<description><![CDATA[by forrestsloan Recently, I was helping a friend try to figure out a name for a mobile software start&#8212;up. The field&#8217;s so crowded with ventures now that it&#8217;s not easy to pick a name that hasn&#8217;t already been taken. And it&#8217;s even harder to avoid names that are too techy, too cutesy, too clunky or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=97&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/08/21/whats-in-a-name/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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		<title>New Product Development Spotlight</title>
		<link>http://radymarketing.wordpress.com/2008/08/18/new-product-development-spotlight/</link>
		<comments>http://radymarketing.wordpress.com/2008/08/18/new-product-development-spotlight/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 00:10:08 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[New Product Development]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=62</guid>
		<description><![CDATA[by joecool79 This is not a regular segment, but there is a company who&#8217;s products are standing out to me. A company that&#8217;s using empathetic design or the groundswell to lead their product development cycle. Belkin They have products that really show they understand the customer&#8217;s perspective. Whether it&#8217;s a washable mouse (with great marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=62&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/08/18/new-product-development-spotlight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<title>Differentiation in Airlines</title>
		<link>http://radymarketing.wordpress.com/2008/08/18/differentiation-in-airlines-2/</link>
		<comments>http://radymarketing.wordpress.com/2008/08/18/differentiation-in-airlines-2/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 00:09:16 +0000</pubDate>
		<dc:creator>joseph.young.2009</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=66</guid>
		<description><![CDATA[by joecool79 I think a lot of airlines are in the old world thinking that their service is flying people from one place to another. They believe that what people are paying for now is an airplane taxi. And for some that is true. They will  go for the lowest price as a differentiator to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=66&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/08/18/differentiation-in-airlines-2/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">joseph.young.2009</media:title>
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		<title>Now Rocking My Phone</title>
		<link>http://radymarketing.wordpress.com/2008/08/12/now-rocking-my-phone/</link>
		<comments>http://radymarketing.wordpress.com/2008/08/12/now-rocking-my-phone/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 03:24:43 +0000</pubDate>
		<dc:creator>atremble</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[New Product Development]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[phone]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=57</guid>
		<description><![CDATA[by atremble Last month Pandora launched an iPhone application that has revolutionized a corner of my world. The service is already the 4th most popular application on the phone (first in music) and it drove a record 3.3 million songs streamed in one weekend to iPhone listeners alone. Yet it has no ads. Given that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=57&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/08/12/now-rocking-my-phone/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">AT</media:title>
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		<title>Sales &amp; Marketing&#8230;can&#8217;t have one without the other.  Part I.</title>
		<link>http://radymarketing.wordpress.com/2008/07/28/sales-marketingcan%e2%80%99t-have-one-without-the-other-part-i/</link>
		<comments>http://radymarketing.wordpress.com/2008/07/28/sales-marketingcan%e2%80%99t-have-one-without-the-other-part-i/#comments</comments>
		<pubDate>Mon, 28 Jul 2008 18:08:44 +0000</pubDate>
		<dc:creator>startupmarketingdiva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=44</guid>
		<description><![CDATA[by startupmarketingdiva We all know that Marketing is the center of the business universe. But, sometimes, to be successful in our trade we have to set aside our own egos for a few seconds and stroke someone else&#8217;s, like Sales, for example. Sales&#8217; folks would argue that they&#8217;re second to none because without them there [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=44&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/07/28/sales-marketingcan%e2%80%99t-have-one-without-the-other-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">startupmarketingdiva</media:title>
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		<title>Mom was right.  Listen before you speak.</title>
		<link>http://radymarketing.wordpress.com/2008/07/27/mom-was-right-listen-before-you-speak/</link>
		<comments>http://radymarketing.wordpress.com/2008/07/27/mom-was-right-listen-before-you-speak/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 16:56:01 +0000</pubDate>
		<dc:creator>forrestsloan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand story]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[listening]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=41</guid>
		<description><![CDATA[by forrestsloan I came across the following post on Ad Age, Digital Next: &#8220;Old habits die hard. While consumers are out there spending countless hours on social networks, file sharing applications, chat, community sites, buying stuff, selling stuff and using multiple devices, some of us tradigital old fogies are still reaching for our beloved toolbox [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=41&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/07/27/mom-was-right-listen-before-you-speak/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">forrestsloan</media:title>
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		<title>Is our brain like a muscle?</title>
		<link>http://radymarketing.wordpress.com/2008/07/22/is-our-brain-like-a-muscle/</link>
		<comments>http://radymarketing.wordpress.com/2008/07/22/is-our-brain-like-a-muscle/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 20:35:04 +0000</pubDate>
		<dc:creator>radymarketingon</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Academic Research]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=38</guid>
		<description><![CDATA[Check out this recent post by Prof. Amir on Scientific American Mind: The human mind is a remarkable device. Nevertheless, it is not without limits. Recently, a growing body of research has focused on a particular mental limitation, which has to do with our ability to use a mental trait known as executive function. When [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=38&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://radymarketing.wordpress.com/2008/07/22/is-our-brain-like-a-muscle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">radymarketingon</media:title>
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		<title>I’ve got the Product Marketing Manager job, now what?</title>
		<link>http://radymarketing.wordpress.com/2008/07/21/i%e2%80%99ve-got-the-product-marketing-manager-job-now-what/</link>
		<comments>http://radymarketing.wordpress.com/2008/07/21/i%e2%80%99ve-got-the-product-marketing-manager-job-now-what/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 06:17:05 +0000</pubDate>
		<dc:creator>startupmarketingdiva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://radymarketing.wordpress.com/?p=32</guid>
		<description><![CDATA[by startupmarketingdiva Congratulations. You&#8217;ve just finished B-school, and have successfully transitioned &#8220;from the bench to business&#8221; with your new job as Product Marketing Manager / Product Manager. You&#8217;re going to be overseeing the development and launch of product or service X at this start-up you&#8217;ve joined. It&#8217;s your second day at work (because the first [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=radymarketing.wordpress.com&amp;blog=3599943&amp;post=32&amp;subd=radymarketing&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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