Many people would argue that titles don’t really matter. Perhaps. But, if they do matter, what do they mean? Transitioning into my new career as a “Marketing Professional,” I needed to first decode the numerous marketing titles I came across on various job websites to clearly understand the job function, before applying to a particular job. When I began to understand the role of a Product Marketing Manager, I knew I had found my calling for the time being.
Being a PMM in a small company is like being an entrepreneur with funding already secured. It’s akin to the next step in the “Lab-to-Market” course which occurs after you’ve pitched your idea to investors and secured funding — the phase where you get to move your idea from the concept phase into the development phase and then launch it into the marketplace. The only difference is that it’s not your idea that you get to develop and take to market. But, if you’re looking to take your own idea to market one day, experience as a Product Marketing Manager in a start-up company is probably the best preparation for future success.
