New Product Development Spotlight

August 18, 2008

This is not a regular segment, but there is a company who’s products are standing out to me. A company that’s using empathetic design or the groundswell to lead their product development cycle.

Belkin


They have products that really show they understand the customer’s perspective. Whether it’s a washable mouse (with great marketing story), or a zip-up mousepad, or a USB hub with a clip, all the products show thought as to how they’re used in the real-world, and how they’re solving problems that people have with these products, or the modifications they make themselves.

Great Job Belkin!

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