Why Marketeers are Excited about Twitter

April 21, 2009

by joseph.young.2009


There’s a lot of news about Twitter these days. Well, more than a lot. We’re essentially drowning on twitter now. But it still has it’s charm if you treat it the way you treat Facebook. Don’t follow everyone on the planet, only your real friends and some celebrities (web or otherwise) to spice things up.

More importantly, how can marketeers benefit from Twitter? By allowing word of mouth to happen on an amplified level. My friend recently posted this tweet [def: a message on Twitter] above and I found it very interesting. Usually, the tweets have references to @friends, but more  and more I see references to @products, @brands, or @companies. Anytime someone mentions these things, they’re engaging in word of mouth marketing. As marketeers know, this is best kind of marketing there its. Whether you’re a large company trying to create a presence or a crafts(wo)men looking for an extra source of income, more customers is always good for business.

The best part about Twitter for marketeers is the fact that her tweet was sent out to her 15 followers. So instead of using word of mouth marketing on one person, she did it to 15 people instantly.

I was interested enough and clicked the link to discover a crafty woman selling gourmet soap. Pretty cool. May order it in the future. The reason I’m more inclined to click the link is because I trust this person as a friend and assume that they wouldn’t advertise to me.  This is the power of word of mouth advertising. This is the power of Twitter to marketeers.

You can find me on Twitter @joecool79.


2 Responses to “Why Marketeers are Excited about Twitter”

  1. Lisa Says:

    Thanks so much for the write-up about my twitter sale! It was really an incredible success, I think if you handle twitter right you can really make it work for marketing. In a way, twitter can help you by recruiting a team of salespeople that work for free — your fans become your celebrity endorsers. And the human connection cannot be understated — it is amazing to chat directly with your customers and their friends all in real-time, just like having people come to a brick-and-mortar store and chat with the owner. It’s very special.

  2. Berenice Says:

    This design is spectacular! You obviously know how to keep a reader
    entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job.
    I really enjoyed what you had to say, and more
    than that, how you presented it. Too cool!

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