Author Archive

Is our brain like a muscle?

July 22, 2008

Check out this recent post by Prof. Amir on Scientific American Mind:

The human mind is a remarkable device. Nevertheless, it is not without limits. Recently, a growing body of research has focused on a particular mental limitation, which has to do with our ability to use a mental trait known as executive function. When you focus on a specific task for an extended period of time or choose to eat a salad instead of a piece of cake, you are flexing your executive function muscles. Both thought processes require conscious effort-you have to resist the temptation to let your mind wander or to indulge in the sweet dessert. It turns out, however, that use of executive function—a talent we all rely on throughout the day—draws upon a single resource of limited capacity in the brain….

Here is a link to the rest:http://www.sciam.com/article.cfm?id=tough-choices-how-making

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Revenue Models for Online Entities – Strategy vs. Exit

July 9, 2008

by radymarketingon

A critical issue for Internet startups is how to turn the cool idea into revenue. Acknowledging that in the past this was less of a concerns, here is an entrepreneur who discusses this issue in an interesting way as they pertain to his venture ( blog post ).

The bottom line, whether you plan an early exit or not, the revenue model should be an integral part of the strategy!

How is the making of an American Idol like the marketing of a new venture?

May 27, 2008

Allow me to make the bold claim that the two are more alike than you think, and that making the comparison may be useful in fleshing out the principles of good marketing, that is, marketing that works.

Read the rest of this entry »

Official launch!

May 5, 2008

If you are reading this — this may actually work! If you would like to contibute a post to our blog, please send me an email with the topic you would like to write about.

Welcome to the Rady Marketing Blog!

April 29, 2008

The Rady Marketing Blog is the communication medium for those of the Rady community that are interested in or are working in the area of marketing. It serves both as a direct communication tool and as a knowledge repository for marketing topics ranging from theory, through classroom, to the way things are actually done in the field. Students, Alumni, Faculty, and friends of the Rady School of Management are invited to read, write, and comment.

If you would like to contribute a post to our blog, please send me an email with the topic you would like to write about.