Posts Tagged ‘brand story’

Mom was right. Listen before you speak.

July 27, 2008

I came across the following post on Ad Age, Digital Next:

“Old habits die hard. While consumers are out there spending countless hours on social networks, file sharing applications, chat, community sites, buying stuff, selling stuff and using multiple devices, some of us tradigital old fogies are still reaching for our beloved toolbox of the past in the hopes of getting their attention…Little did we know that the real action happens in the comments. Have we thought about talking back to people or are we really just interested in telling our stories?”

I think this is a great question to ask — and one that should be taken a step further. Why are companies so much more interested in talking, rather than listening?

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