Posts Tagged ‘HP’

HP as a Jump-Start for Start-ups

September 24, 2008

For the last year, Hewlett-Packard has been fleshing out its brand with its “What do you have to say?” campaign. So far it has positioned HP’s hardware as tools for self-expression. Competitively, this encroaches on Apple’s position in the personal computer space and elicits comparisons. Not a bad move to be the PC option in the same consideration set as Apple. But I’m not sold yet. I’d like to see what the ROI was on those gorgeous Gwen Stefani ads. Read the rest of this entry »

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