Posts Tagged ‘Mac vs. PC’

Microsoft’s new brand character is…a middle-aged guy from the 90’s?

August 22, 2008

Yesterday, Microsoft announced a $300 million dollar Windows advertising campaign intended to boost the brand perception of its beleaguered Vista operating system.  This is surely counterprogramming to Apple’s highly successful Mac vs. PC ads which feature John Hodgman as the frumpy, stuffy, middle-aged personification of PC (i.e. Microsoft and Windows).

Their new brand ambassador in this campaign?  Jerry Seinfeld.  Read the rest of this entry »

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