Posts Tagged ‘Microsoft’

Facebook is Your New Desktop

August 8, 2009

by joseph.young.2009

With the massive growth in social gaming over the past 12 months, I felt it was necessary to get some first hand experience on what makes these games so successful. Though I’m still studying the space, one takeaway from the experience was Facebook’s design to become your new desktop.

What do I mean by this? Just look at these two pictures.

FacebookDesktop

The first image shows Facebook in my browser at fullscreen (F11 on Firefox and IE). This should not look surprising to anyone who has used Facebook recently to play a flashed based game. What is interesting is when you compare this image to the image of a clean install of Windows XP.

xpDesktop

The “Start” menu in Windows is replaced by the “Applications” in Facebook. Bookmarked application buttons give you access to the Facebook apps you access often. This is a direct copy of the quick launch icons in the windows taskbar (not shown in this screenshot). On the bottom right of the Facebook window is the chat client that mimics a chat program (say MSN) in your system tray.

Facebook has taken a user interface (UI) that the majority of computer users are familiar (Windows XP), and reproduced it online. This may be due to the Microsofts investment in Facebook, or just a reflection of their chummy relationship. My opinion on Facebook’s strategy is a bit more nefarious. The end goal is to kill the heavyweight OS, and instead have users connect directly to the web when they boot up their computers and spend all their computer time in Facebook.

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Apple’s New Closed System

March 16, 2009

by joseph.young.2009

ipodshuffle_original

For all the talk about how revolutionary Apple is and how draconian Microsoft is, I find it a bit interesting that Apple has managed to turned headphones into a closed system. With their latest version of the iPod Shuffle, Apple has made headphones something that you have to buy from Apple directly, or from authorized accessory manufacturers.

The funny thing is that this isn’t the first time they’ve done this. Remember the iPhone 2.5G? When the product first came out, only iPhone or iPod headphones would work with it. The recessed outlet forced user to use Apple only headphones. Got a pair of $300 earbuds? Great! All you have to do is pick from the rapidly growing adapter market. I’m sure there’s warehouses full of these adapters today with little to no market value.

Back to the announcement of the latest iPod Shuffle. After watching the video on how to use your new Shuffle I realized that I have to memorize how to use my iPod Shuffle or be stuck with a fashionable piece of metal that I don’t know how to work. There’s a point where simplicity goes too far. I’m still not sold on the one button for my iPhone, but at least having a large touchscreen for a strong user interface. A heaphone with a ‘+’, ‘-‘, and blank button do not scream intuitive to me. More important than usability is the fact that I now have to use Apple headphones for listening to music. It’s well known that the standard headphones for iPods are not the greatest. Now I have to live with the fact that the headphones suck and I can’t use anything else. My true fear is that I’ll loose the headphones and have to pay Apple at least $29.99 just to listen to my music again. In an effort to simplify design (and reduce cost), the data connection shares the same port as the headphone jack. So every time I sync music onto the Shuffle, I run the risk of loosing my headphones. Fantastic.

Now I don’t want you leaving this post thinking that I hate Apple. That’s completely untrue. I like them. A lot. But I’m not so enamored by the Apple hype not to see a closed system when it’s staring me in the face. I just read a post stating that 3rd party headphones will require and Apple-licensed authentication chip. They obvious feel that they’re not making enough money off their users already.

Microsoft’s new brand character is…a middle-aged guy from the 90’s?

August 22, 2008

Yesterday, Microsoft announced a $300 million dollar Windows advertising campaign intended to boost the brand perception of its beleaguered Vista operating system.  This is surely counterprogramming to Apple’s highly successful Mac vs. PC ads which feature John Hodgman as the frumpy, stuffy, middle-aged personification of PC (i.e. Microsoft and Windows).

Their new brand ambassador in this campaign?  Jerry Seinfeld.  Read the rest of this entry »