Posts Tagged ‘strategy’

Why the iPhone/iPod Touch will Succeed as a Gaming Platform

September 10, 2008

Most readers by now have read or heard about the new iPod Nano 4G and the iPod Touch 2D. It’s kind of hard to miss with the blogosphere buzzing like a bee waiting for Queen Bee Steve Jobs to announce what product you will want next and how it will revolutionize your life. The latest announcement has a strong push on games and the touch platform as a serious contender for a gaming platform. But they aren’t the first cellphone manufacturer to try and create a gaming platform for the cellphone. And they definitely won’t be the last. So why will Apple succeed where others have failed?

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A New Chapter for Apple?

May 21, 2008

The Apple brand is going to have to start telling a new story soon.

In the 1980s, Apple launched their “1984” ad. They were not just introducing the new Mac brand with this campaign, but also a new product category — the personal computer. Apple portrayed their product launch as something groundbreaking, revolutionary and — at least metaphorically — heroic. The words: “…why 1984 won’t be like 1984.” The pictures: a female athlete hurls a sledgehammer and destroys the image of Big Brother. In filmmaking, this storyline falls under the superhero genre. Someone or something comes along to overcome incredible odds and save us. That’s what Apple promised and that’s what Apple did.

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